brand image


brand image
Имидж. По мере того, как широкая публика становится более осведомлённой о том, что значат маркетинг и реклама, выражение brand image становится всё более популярным. В настоящее время оно используется в переносном значении, означая «в общем».

The new prime minister is totally different from the sort of prime ministers we have had in recent years. He shuns the press, never interferes in the work of his ministers and generally maintains a low profile. He has changed the brand image completely. — Новый премьер-министр — абсолютно другой тип премьер-министра, нежели мы имели в последние годы. Он не жалует прессу, никогда не вмешивается в работу своих министров и в общем не ищет рекламы. Он поменял привычный образ премьер-министра полностью.


English-Russian dictionary of expressions. 2014.

Смотреть что такое "brand image" в других словарях:

  • brand image — ➔ image * * * brand image UK US noun [C or U] ► MARKETING, COMMERCE a set of features and ideas that customers connect in their minds with a particular product or brand: »He attributes their success to the shops looking right, a strong brand… …   Financial and business terms

  • brand image — brand images N COUNT The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising. [BUSINESS] Few products have brand images anywhere near as strong as Levi s …   English dictionary

  • Brand-image — визуальный образ марки, формируемый рекламой в восприятии покупателя. См. также: Бренды Финансовый словарь Финам …   Финансовый словарь

  • brand-image — brandˈ image noun The impression that the public has of a product or (figurative) a person • • • Main Entry: ↑brand …   Useful english dictionary

  • brand image — noun a) (Advertising) the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system. Whenever Sally drinks her favorite beer, Coors’ brand image floods her senses with scenes of …   Wiktionary

  • brand image — brand i·ma·ge loc.s.f.inv. ES ingl. {{wmetafile0}} l idea che il consumatore si fa di un prodotto attraverso la campagna pubblicitaria {{line}} {{/line}} DATA: sec. XX. ETIMO: comp. di brand marchio di fabbrica e image immagine …   Dizionario italiano

  • brand image — /brænd ˈɪmɪdʒ/ (say brand imij) noun the image associated with a brand, as of a product, business, etc., determined by a marketing strategy linked with a perceived desirable set of qualities …   Australian English dictionary

  • Brand image —    The attachment of a name to a business or product. The way in which a consumer sees a brand. This is not always the same as the brand identity.    See also Licensing; Megabrand …   Historical Dictionary of the Fashion Industry

  • brand image — See brand …   Big dictionary of business and management

  • brand image — /brænd ɪmɪdʒ/ noun an opinion of a product which people associate in their minds with the brand name …   Marketing dictionary in english

  • Brand Image — ⇡ Markenimage …   Lexikon der Economics

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